One of the best things (IMHO) we've done with Windows Live recently has been the i'm Initiative. With the help of everyone who uses Windows Live Messenger and Windows Live Hotmail, we share a portion of our advertising revenue with the cause of choice of the person using our products.
Recently, I had a chance to talk with Tina He, a product management intern at Microsoft who is working on the initiative. Tina and I chatted about i'm, what customers are saying about it, what benefits have resulted from it, and what we have planned for the future. It was great to have Tina as an intern here this summer and hopefully we might see her back here in the future after she's done at Wharton.
You can download just these podcasts using the links below:
Or subscribe to my whole podcast series using these links:
(And yes, I realize the irony of this graphic, since this podcast about the i'm Initiative really is all talk. But I couldn't resist.)
- Marcus 
